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Why Sayula, if what you wanted was a beach
Temperate climate, an hour from Guadalajara, and a price per metre with room left in it. The case for the valley.

The question always comes up: if the business is the coast, why a development in the Sayula valley?
Because coastal weather wears you down
Plenty of people who love Melaque in January discover they do not want to live there in August. Sayula sits at around 1,350 metres, and that changes the experience entirely: cool nights year round, without the humidity that keeps you fighting maintenance on the coast.
The combination that works for several of our clients is exactly that: a small place on the coast for winter, a country house in the valley for the rest.
Because it is close to Guadalajara
A little over an hour on Highway 54. That means a hospital, an international airport, and a full city within comfortable driving distance, without living inside the city. For anyone retiring, that proximity matters more than it first appears.
Because the price per metre still has room in it
At 3,600 pesos per metre, a 600 m² lot at Los Olivos comes to around 2.16 million pesos. Set that against equivalent land in metropolitan Guadalajara or around Lake Chapala, and the case makes itself.
And because Sayula is Sayula
It is a designated Pueblo Mágico, with cut-stone arcades and a bandstand on the square. It is knife-making country, with workshops that have been forging blades by hand for generations. It is where Juan Rulfo was born. This is not a subdivision in the middle of nowhere that needs an identity invented for it. The town already has one.